Swimming pool, terrace, lounge chair – the epitome of a holiday. The trade fair stand of the tour operator kuoni quotes this classical holiday image. Massive screens border three sides of the stand. On screen are scenes of a holiday paradise. The fourth side has a counter for welcoming visitors to the trade fair and consultations. The seats developed specifically for this stand invite guests to sit down and relax – transporting them to a holiday island in the midst of the exhibition hall.